Implementation Evaluation Control

Implementation
From the very start, Relinquish will launch its website for promotional advertising. There will also be taste testing sessions at the Relinquish farm with a tour of the facility. This will instill in the customer that we only use organic ingredients and everything about the product is under strict quality assurance to ensure the finest is only found in Relinquish. We will also encourage our customers to visit our website to post their thoughts about our beverage. In about a year's time, we hope to expand to other parts of the country with a chance to go global.

Evaluation
We value our customers and so a good way to evaluate how well Relinquish is doing is to use Customer Relationship Management. We will be focusing on the forum/blogger section of the website to establish relations with our customers and gather information on what it is they are seeking and what we can improve on. Initially, we would like to keep the market for Relinquish in a small area to help establish our name and customer relations. "Instead of scattering messages far and wide across the spectrum of mass media (the shotgun approach), CRM marketers now are homing in on ways to effectively communicate with each individual customer (the rifle approach)." (MKTG, Lamb Hair McDaniel, pg 293).

Control
A marketing audit will be completed for monitoring our market plan. Managers of the company will be meeting once a month to complete a thorough evaluation of Relinquish and determine the best route to raise profits, establish and maintain customer relations and extend our marketing reach.