Target Market Strategy

Our initial target market is to aim at the middle-aged, hard working men and women and possibly attract the health conscious women, and hopefully extend our market to the early twenties, college student mix. We would like to initially promote Relinquish in its own display in the front of the alcohol section of local convenience stores. We are in the mind set that the tired men and women would not want to travel very far from their homes to get an alcoholic beverage, therefore a local convenience store would be a prime location.